David's Bridal acquires Blueprint Registry

David's Bridal, one of the nation's best known bridal companies, announced today an asset acquisition of Blueprint Registry, a digital first, universal gift registry that allows consumers to add gifts from any retailer, import existing registries, create cash registries and more. David's Bridal has extended employment offers to Blueprint Registry's leadership and technology teams.

"For over 60 years, our mission at David's Bridal has been to match brides with the perfect dress," said Scott Key, CEO of David's Bridal, in a statement. "As we move forward, our goal is to make all wedding planning simpler for our customer by offering the additional services we know she needs. We're thrilled to integrate Blueprint Registry's unique registry concept into our business in order to make the busy lives of our bride easier."

"Blueprint Registry has experienced tremendous growth since our launch in 2013, but David's Bridal's purchase opens up new opportunities beyond what we could ever have hoped to achieve before," said Nevin Shetty, CEO of Blueprint Registry, in a statement. "We are excited to join the David's Bridal family."

The Registry team will remain based in Seattle and operate under the leadership of president, senior vice president of Registry Nevin Shetty and chief design and product officer Lizzy Ellingson. They will both report to Scott Key, CEO of David's Bridal. The asset acquisition was completed on August 23. Specific terms of the transaction are not being disclosed.