- Danielle Wightman-Stone |
Disney is looking to expand its fashion reach with a new five-part YouTube series, Disney Style that examines the unique ways in which Disney characters and stories are interpreted through fashion.
Hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster and Lucy and Lydia, the five-part series showcases recent international Disney collaborations, street style and trends in multiple fashion capitals.
Each episode comes from a different location and looks at how local designers, fans, and fashionistas put their own twist on Disney style. The first was shot in Tokyo, looking at Disney Expo Japan 2016, Tokyo Disneyland and Tokyo DisneySea, plus exploring the way the Harajuku Girls incorporate Disney into their Tokyo street style looks.
The second part comes explores Shanghai Fashion Week featuring Minnie Mouse-inspired designs from Chinese fashion designers Ji Cheng, Lulu Han, Makin Ma, and Cindy Soong.
The show will also air a New York video on August 16 looking at the Mickey Mouse x Coach collection, before heading to London on August 23 to celebrate the launch of the Disney x Cath Kidston collection as well as British Disney street style. The last episode airs on August 30 and offers an early look at the upcoming Disney Pixar x Forever 21 collection.
"From the catwalk in Shanghai to the sidewalk in New York, this new series sees YouTube's biggest fashion stars explore what Disney style means around the globe," said Josh Silverman, EVP Global Licensing at Disney Consumer Products and Interactive Media. "Fashion and pop culture collide in such creative ways, and it's incredible how fans infuse their favourite Disney characters into daily looks to make a truly personal style statement.”