Fashion in the news: AllBirds, the 4 year-old startup worth 1 billion dollars

Every Friday, FashionUnited selects the most interesting reads about the fashion industry published across US and international news outlets. Here’s what you may have missed this week:

AllBirds is taking the world by storm

San Francisco-based footwear company AllBirds is just a little over four years old, but it has already established itself as one to watch. After raising more than 77 million US dollars in five funding rounds, the company has reportedly sold a stake to investors at a valuation of 1.4 billion US dollars, according to recent reports by the Wall Street Journal, not to mention the highly publicized financial backing from actor and environmental activist Leonardo DiCaprio.

Founded by a former soccer player and an industrial engineer who had no experience in the footwear industry, AllBirds offers minimalist looking, extremely comfortable and environmentally friendly sneakers featuring materials like merino wool, recycled PET bottles and eucalyptus tree fiber.

This Week, Forbes published an interview with the company’s founders and co-CEOs Joey Zwillinger and Tim Brown. Titled “What Makes These Strange Birds Fly”, the article offers a closer look into the company’s business model, values and management style. If you want to know even more about the company, you can listen to Brown talking about innovation and sustainability on the Glossy podcast, also released this week.

London Fashion Week Men’s highlights

Speaking of Forbes, the publication kept an eye on London Fashion Week Men’s and listed seven brands we should keep an eye on. If you didn’t have time to spot the main trends from this week’s shows, there’s no need to worry, for Esquire did it in this comprehensive https://www.esquire.com/uk/style/a25831748/london-fashion-week-mens-aw19/piece.

Extremist streetwear

If your idea of a skinhead is a guy with shaved head, black combat boots and bomber jacket, it’s time to update yourself. Nowadays, they wear streetwear carrying coded symbols of far-right movements -- and this type of clothing is extremely popular in Eastern Europe and Russia, as CNN reports. Read the article in full here.

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Picture: Allbirds Facebook

 

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