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First look at Anthony Vaccarello for Saint Laurent

By Vivian Hendriksz

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Fashion

The previous portrait of Anthony Vaccarello posted to the Instagram account from 'maison' Yves Saint Laurent has made way for several teaser posts hailing the new era of the French fashion house led by the Belgian designer. The luxury label released six new images and short films which showcased a very simple and clean aesthetic, paired with a new logo.

Sneak peak of Anthony Vaccarello for Saint Laurent

Over at the Yves Saint Laurent website and its Youtube Channel several new teaser clips have been released as well. In order to maintain some mystic regarding the fashion houses new direction, the majority of the images focus on the new faces chosen to front the campaign, rather than the designs themselves,showing the models faces or bare torsos.

The 6 Instagram posts racked up 71 ,500 likes within 5 days and the Youtube clips garnered 1,300 hits in 4 days, which would suggest the campaign is nothing short from a success. However, the majority of the comments left on both social media channels were not extremely positive. Many of the users left comments such as #Hedislimaneforever and "take back Hedi", calling for the return of former creative director Hedi Slimane. Other users pointed out that the campaign was very similar to one from Calvin Klein in the 90s and lacked originality.

First look at Anthony Vaccarello for Saint Laurent

Hedi Slimane departure from Yves Saint Laurent was confirmed in April. The designer left a lasting mark on the brand's direction during his four year tenure, which ranged from changing the brands name to Saint Laurent and changing the style direction of the fashion house. In addition, Slimane was not only just in charge of overseeing the brand's fashion design, he took complete creative control, overseeing editorial, marketing and communication of the brand's identity as well. Slimane effect on Yves Saint Laurent can only be seen in a positive light, as his appointment also saw company sales raise from 354 million euros in 2011, a year before he was hired, to over 1 billion euros in 2015.

Shortly after the exit of former creative director Slimane, Yves Saint Laurent quietly remained all digital traces of his work at the fashion house from its Instagram account to herald his successor, Anthony Vaccarello. However, fans of the designers work will still have to wait a few months, as the first full collection under the design direction of Vaccarello for Yves Saint Laurent is set to be presented in October.

Anthony Vaccarello
Saint Laurent
Yves Saint Laurent