Gap listens to consumers with new menswear line

Gap is launching a new line of menswear, positioned similarly to its womenswear Athleta brand. As consumers became increasingly interested in the transitional clothing options of the athleticwear sector, they are willing to pay more money for better quality and styles of items that can be worn from a workout to work or socializing. According to market research firm NPD Group, sales in activewear increased by 2 percent last year, now representing 22 percent of the apparel industry’s total sales.