Guess pairs with Monday Swimwear for summer capsule

Guess is unveiling a new collaboration this summer with bloggers Natasha Oakley and Devin Brugman. The pair, responsible for the A Bikini a Day blog and the brand Monday Swimwear, will be releasing the line next week on May 16.

The denim-centric brand will be pairing with the two digital influencers just in time for the summer season. “The collaboration started because we truly believe that Guess and their branding and their messaging is so in line with ours,” Oakley told WWD of the partnership. In bringing Guess’s iconic brand with Monday Swimwear’s contemporary style, the two are releasing a mix of bikini tops and bottoms as well as one-pieces. Ranging in price from 39 to 79 dollars, the new line will be available at Guess stores internationally as well as the brand’s website starting next week.

Monday Swimwear is known for its bold, classic designs with vibrant color palettes. The swimwear uses durable fabrics as well as adjustable and customizable pieces for the ultimate fit for customers. In pairing with Guess, the collaboration gives the brand a bit more of a prestige, given Guess’s established stance in fashion. “This is by far the biggest collaboration we’ve done yet and we really wanted to do something that was different than anything we’d really see in recent years with Guess and bringing it back to iconic, vintage Guess,” Brugman told WWD.