Handbag brand Riley Versa to present their collection at the Nolcha Shows Fashion Media Lounge

New York based independent handbag brand Riley Versa will present their Spring/Summer 2017 collection at the Nolcha Shows Fashion Media Lounge held at the Bryant Park Hotel.

Designer Melissa Urfirer grew up in New York City with a passion for fashion that was fueled from a young age. After graduating Melissa spent two and a half years working for Edelman Berland, a global market research firm, before founding Riley Versa in late 2015. Melissa found herself stuck on a weekend trip to Miami with a brightly colored clutch bag that she packed in a moment of pre-beach excitement. She didn’t realize that it clashed with the rest of her suitcase, which contained prints, textures, and colors that demanded a solid bag counterpart, however, her already overstuffed suitcase would not allow any additions. Melissa had an “a-ha” moment, and realized she probably wasn’t the only woman who would appreciate owning a single bag capable of multiple looks. In this moment of clarity, Riley Versa was born.

Riley Versa is where luxury and convenience intersect. It’s perfect for the jet-setter; the woman who travels for work or pleasure and cannot pack multiple bags, but can pack multiple covers; the woman who wants to transition her look from a day at the office to a night on the town; or as the ultimate accessory for any woman who likes to change her style with her mood.

For more information about Riley Versa visit; http://nolchashows.com/lounge-designers/riley-versa/