Jeanologia on how to make the denim industry more sustainable

It can be said that the textile industry is the second most polluting industry in the world and in particular, the production of denim apparel is one of the most polluting of them all, especially in terms of water and chemical consumption. “Currently, five billion pairs of jeans are produced every year. To produce these, about 420 million m3 of water and 900,000 tons of chemicals are used and over 2 million people are exposed to techniques that are detrimental to their health,” explains Carmen Silla, Director of Marketing and Communication at Jeanologia, who is faced with this dilemma.