Spanish footwear brand Pedro García, based in Alicante, is celebrating its centenary in 2025. They decided to celebrate this milestone in style, with the launch of a book and a commemorative capsule collection. These will be presented at their main international points of sale, with a unique ‘tour’ kicking off this week in the US.

To mark the start of the centenary celebrations, Pedro García will launch a series of temporary ‘pop-in’ points of sale this week. Unlike ‘pop-ups’, a ‘pop-in’ is a temporary point of sale that operates within a larger space, in partnership with US department store chain Nordstrom. Nordstrom is one of the Spanish brand’s main international wholesale clients. Together, they will launch four of these unique ‘pop-in’ points of sale. These will showcase both the capsule collection and the commemorative book that Pedro García designed and launched to mark its 100th anniversary. From there, this triple commemorative event will be replicated with other major wholesale clients in the US and other regions and markets. Pedro García currently sells its women's footwear collections in 48 countries worldwide.

Sandals from Pedro García’s commemorative ‘100th Anniversary Collection’. Credits: Pedro García.

Pedro García stated: “Our valuable legacy, which uses the best traditional craftsmanship of our country, producing each and every one of our shoes in our factory in Elda (Alicante) since 1925, has allowed the innovation, style and international vision that characterise us to flourish, and has enabled us to become the experienced shoemakers that we are today.” They are keen to highlight this, adding: “To celebrate our centenary, we have selected the most remarkable materials to create a range of sandals that evokes the purest essence of simplicity and quality.” To mark these celebrations, a book will also be published, inviting readers to “embark on a fascinating adventure through Spain via our visual and cultural archive”.

International ‘pop-in’ ‘tour’ focused on the US

Pedro García is launching these celebrations for the brand’s 100th anniversary with three main activities: ‘pop-ins’, a book, and a commemorative capsule collection. The footwear brand is starting this notable milestone with the opening of four temporary points of sale in partnership with US department store chain Nordstrom. These ‘pop-in’ spaces opened on Thursday, March 27, in Charlotte (North Carolina); Saturday, March 29, in Dallas (Texas); Tuesday, April 1, in Tampa (Florida); and finally, Thursday, April 3, in New York (New York). This city will mark the end of the celebratory tour organised with Nordstrom.

Sandals from Pedro García’s commemorative ‘100th Anniversary Collection’. Credits: Pedro García.

Pedro García is also keeping its focus on the US, highlighting the special interest and strategic role that this market plays in the Spanish brand’s international expansion plans and ambitions. Beyond the ‘pop-ins’ undertaken with Nordstrom, Pedro García will launch similar activations throughout the year with some of its other major wholesale partners in the US. These include the Abersons ‘concept store’ in Tulsa (Oklahoma), where a temporary point of sale will open on April 17; and the Neiman Marcus department store group, which will do the same from April 1 to 15 in its Austin, Bal Harbur, Boca Raton, Chicago, Dallas, Forth Worth, Houston, Newport Beach, Northbrook, San Diego and San Francisco locations.

These upcoming ‘pop-in’ openings in the US follow the apparent success that the Spanish brand has already achieved with a series of similar activations. Since March 13, it has been working with the Joseph ‘concept store’ in the US, which has stores in New Orleans, Jackson and Memphis. Pedro García actually kicked off these celebrations with these stores, before scaling them up with Nordstrom. It also plans to take them to other parts of the US, as well as outside the country, with an international ‘tour’ of unique events and presentations. This is scheduled to continue in other markets such as the UK, with Selfridges; Australia, with ‘pop-in’ spaces in the David Jones department stores; Hong Kong, with Lane Crawford; Dubai, in the Level Shoes ‘boutique’; China, in the Shin Kong Place shopping centre; South Korea, in Boon the Shop; Greece, in the Karida shoe chain; the Philippines, in the Adora department store; and, of course, Spain, with El Corte Inglés.

Commemorative book and capsule collection

As a backdrop to all these activities, there is ‘Seasons, a journey through Spain with Pedro García’, the commemorative book for the 100th anniversary of the Spanish footwear brand. The brand decided to publish the book, continuing its practice of presenting each new collection alongside a carefully curated publication focused on celebrating and showcasing Spanish craftsmanship and culture, which it has been doing for over a decade. It is a journey through the seams of modern-day Spain that continues to fascinate Pedro García, and treasures the same craftsmanship that the Alicante-based brand continues to champion in its designs. This has culminated in its commemorative ‘100th Anniversary Collection’.

Commemorative book ‘Seasons, a journey through Spain with Pedro García’. Credits: Pedro García.

Sandals from Pedro García’s commemorative ‘100th Anniversary Collection’. Credits: Pedro García.

Commemorative book ‘Seasons, a journey through Spain with Pedro García’. Credits: Pedro García.

The commemorative capsule collection comprises 27 women's sandal designs, priced from 320 euros for the ‘Dorleta’ model to 620 euros for the ‘Pipa’ model. All the designs are modelled on a uniquely elegant colour palette composed of champagne pink, silver, copper, white and black tones. The sandals are handmade in leather and feature delicate details such as hand-braided silk satin straps, nappa-lined insoles, handmade mother-of-pearl embellishments, and hand-set Swarovski crystal embellishments.

This centenary collection is “handmade with the finest vegetable-tanned leather, hand-braided silk satin”, and features details of “natural mother-of-pearl and Swarovski crystal”. It is presented as the perfect combination of “ancestral culture, artisan tradition” and the “elemental ingredients” that Pedro García uses to shape each of its footwear designs. These elements have culminated in the ‘Essentia’ range of sandals, which serve as a canvas for the various models that make up this capsule. The designs feature “a timeless and minimalist silhouette that makes a great” aesthetic and visual “impression”.

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