Mango launches app for Apple TV

Apple TV began making a place for the fashion community, and Spain-based brand Mango has hopped on board with their efforts. As the future of television is undergoing a transformation thanks to Apple TV, Mango has launched an app that will allow users to access fashion proposals in large format via their television sets.

The new browsing experience allows users to access campaign images, look books, and fashion films for Mango's different labels including Mango, Mango Man, Mango kids, and Violeta by Mango. In addition to the browsing features, the app also allows users to add a selection of garments to their shopping bag.

The Siri Remote control, which has a newly redesigned and fully adaptable interface, also helps in making this app more functional.

Mango takes the next step with technology launching app for Apple TV

Last June, Mango launched their app for the Apple Smartwatch, which has proven to be a success. The launch of the app came a few short months after they began to further their technological footprint with the Scan & Shop feature for mobile devices.

In the face of the growing e-commerce trend, Mango remains ahead of the curve. They are one of the few companies in Spain that have adapted their online selling to any technological device. The company has reported that 50 percent of their total traffic is carried out via mobile, and that mobile devices accounted for 30 percent of their e-commerce turnover.

Online selling currently represents only 9.1 percent of their total turnover. This might change, however, as the company has launched their online store in 12 new countries, bringing the total number of countries where they are sold to 76.