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Marc Jacobs debuts coconut based beauty collection

By Kristopher Fraser

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Fashion

Marc Jacobs Beauty has launched a new summer collection titled Coconut Fantasy. The campaign features model Adwoa Aboah and was shot by David Sims. The four products in the collection include the matte O!Mega Bronzer Coconut Perfect Tan compact, a giant bronzer, infused with a coconut scent, the Eye-Conic Multi-Finish Eye Shadow Palette in Fantascene with seven cream, peach, coral, and warming copper and chocolate shades in matte, satin, and metallic finishes, the rose gold Dew Drops Coconut Gel Highlighter, which can be mixed with foundation or applied directly on top of bare skin for a tinted glow, and the Perfecting Coconut Setting Powder which uses coconut and cocoa butter for a soft creamy finish.

The collection is available at retailers including Sephora, Bergdorf Goodman and Neiman Marcus.

While Marc Jacobs' business has been undergoing a lot of changes lately, from laying off most of its European staff last year to ending its menswear business, they are still moving forward and trying to figure out what their strategy should be next. The new focus on beauty, which is a strong market, even among temperamental millennials, could help boost their business, which is what Jacobs needs right now. In 2017, he was one of the new negative performing brands in parent company LVMH's portfolio.

photo: via Marcjacobs.com
Marc Jacobs