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Milan Fashion Week SS17 Round Up

By Vivian Hendriksz

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Fashion

London - Milan Fashion Week ended its Spring/Summer 2017 edition Monday evening, with the final day of the fashion event dedicated to upcoming and emerging designers. Running from September 21 to 26 following New York Fashion Week and London Fashion Week, the event saw 71 brands and designers show on the official schedule, including new comers Wunderkind, Ricostru and Blugirl as well as returning designers such as Bottega Veneta.

As the fashion pack moves on to the last leg of the global fashion weeks - Paris - FashionUnited takes a moment to reflect back on the six day event, which has has been pegged by industry insiders as the country's return to the fashion spotlight. This is in part thanks to shows from the likes of Gucci, Prada, Giorgio Armani and Dolce & Gabbana, who have been praised for not only the creative links made to their latest designs but also their wearability. Read more on the top shows from MFW below.

Gucci takes 'Granny-Chic' to new heights

One of the most anticipated shows was that of Gucci, which took place at the Via Valtellina rather than its newly unveiled head office. The former Farini station was transformed into a pink, sequinned underground nightclub for the fashion house's SS17 show, which served as the perfect backdrop for creative director Alessandro Michele vision, which continued exactly where he left off.

The designer was inspired by subcultures from the LA club scene from the 1970s and 1980s, including the punk and gothic movements as well as the word Phantasmagoria, which resulted in a collection full of bright, quirky and unique colours and silhouettes. Gucci als teamed up with illustrator Jayde Fish for a few of the collection's animal motifs, such as the monkey, snake and cat, which were embroidered onto bomber jackets, silk blouses and A-line skirts.

Photos: Gucci SS17, website.

Roberto Cavalli celebrates haute hippie

For those who were afraid fashion has stopped looking back to the 70s for design inspiration, there is no need to fear. The hippy years are here to stay and have been refreshed and elevated for Spring/Summer 2017 by Roberto Cavalli. Creative director Peter Dundas was inspired by a mixtures of influences, ranging from Western cowboys and Native Americans, to Marrakesh and the by gone era of the famed hippies which resulted in long, lean striped and patchwork flared trousers; loose kaftans with embroidery; native-American beaded dresses and tiered bohemian princess maxi skirts in vivid colours.

Max Mara says goodbye to camel and hello to sporty refresh

Italian fashion house Max Mara seems to have said goodbye to its traditional camel and beige coat for Spring/Summer 2017 and hello to athleticism, the tropics and fun prints. Inspired by designer/architect Lina Bo Bardi, the resulting collection saw a number of the fashion house's signature items given an athletic makeover or infused with a touch of the tropics. Think palm trees on a zippered jackets (with matching trousers), knitwear with animal motifs and brightly coloured suits, finished off with matching vizors and block heeled-clog reminiscent of crocs.

A photo posted by @maxmara on

In vibrant blue, next season’s stacked heel clog. #MaxMara #SS17 #MFW

A photo posted by @maxmara on

Fendi's collection 'fit for a Queen'

Creative director Karl Lagerfeld took all the inspiration he needed for this season's collection from fashion house Fendi from the beautiful place of Marie Antoinette: Petit Trianon. In order to ensure the collection remained relevant, Lagerfeld infused sportive stripes in all shapes and forms throughout the collection. During the second half of the SS17 catwalk show, the runaway was dominated by dresses, aprons worn over trousers and skirts crafted from semi-transparent organza, or lace or silk, soft and flowing. Garments were romantically accessorized with ribbons, bows, embroidered flowers and butterfly cut-outs, making it a collection Lagerfeld himself said was 'fit for a Queen.'

Photos: Fendi SS17

A video posted by Fendi (@fendi) on

Photo’s: Fendi SS17

A video posted by Fendi (@fendi) on

Prada's throw back to the 60s and 70s

Italian fashion house Prada reinterpreted key trends from the 60s and 70s for its Spring/Summer 2017 collection, which was celebrated for both its commercial appeal and unique look from the brand. Models donned patchwork sweaters, crop-tops over graphically printed blouses and blazers in contrasting plaid colours with turtle-necked collars with micro-hot pants. Prints were kept simple and graphic, with clashing colours and styles.

A photo posted by Prada (@prada) on

"I wanted to keep it simple," said Prada backstage to the Financial Times. "I was trying to find a new elegance — an old fashioned word — and make it meaningful in the present. I wanted the clothes to be personal, that they should feel intimate, seasonal, contemporary and real.

Paper dolls take centre stage at Moschino

Creative director for Italian fashion house Moschino, Jeremy Scott, was inspired by the iconic novel 'Valley of the Doll's for SS17, which saw it-models of the moment Bella Hadid, Gigi Hadid and Romee Strijd transformed into 1960s 'paper dolls', complete with tags. Scott used trompe l'oeil to help bring his 2D apparel collections to life. Key pieces included an oversize Moschino sweater with a paper dress on it, pill-theme handbags and Marilyn Monroe-esque gowns.

A photo posted by Romee Strijd (@romeestrijd) on

Versace shines a light on luxe-sportswear

Versace presented a very luxurious sportswear collection for SS17. The brand, best known for its sensual and sexy designs, took a lot of its inspiration from the world of sports, which was reflect in its graphic prints (think sporting stripes) as well as its selection of materials. Mesh was incorporated into a number of dresses, wedges were upgraded with wide velcro straps a la Teva. Of course it would not be a Versace show without the presence of a supermodel or two, with legendary model Naomi Campbell gracing the catwalk in a red and blue cropped training jacket and wrap skirt, slit to the thigh.

A photo posted by Adriana Lima (@adrianalima) on

Dolce & Gabbana go 'Tropico Italiano'

Design duo Domenico Dolce and Stefano Gabbana treated guests to their SS17 show to a tropical paradise, complete with palms trees and sand. The resulting ready-to-wear collection featured a number of traditional dresses and skirts decorated with summery, tropical prints, such as ice cream, cocktails, flowers and fishes, donned by models wearing tiaras and flower crowns. However the duo also added in an 'authentic' twist, by playful integrating retro looking, made-up commercials for D&G pasta and pizza on garments as well.

Photos: Dolce & Gabbana SS17, Facebook

Deconstructed at Marni

Marni presented a somewhat deconstructed collection for SS17, which incorporated excessive fabric usage, oversized silhouette and exaggerated proportions. Think overly long sleeves and belts with huge pockets. The first few looks from the collections were imagined within a rather neutral colour palette, whites, beiges and creams but later on colours, such as mint green, raspberry pink and chocolate brown made an appearance.

The finale of the #Marni women's #SS17 Fashion Show. #MarniSS17 #MFW

A video posted by Marni (@marni) on

Details from the #Marni women's #SS17 Fashion Show. #MarniSS17 #MFW

A photo posted by Marni (@marni) on

Layers and colour-blocking at Missoni

Colour blocking, layers and relaxed silhouettes were all the rage within Missoni SS17 collection. During the catwalk show models donned knitted tunic tops over wide, cropped trousers, or a strapless top over a polo - combined with harem pants. Slip dresses in geometrical patterns or floral prints were paired with flat, pointy shoes and bathroom slippers.

A video posted by Liz Uy (@lizzzuy) on

The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.

Fendi
Gucci
Marni
Max Mara
Milan Fashion Week
Missoni
Prada
Versace
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