Los Angeles – Surf brand O’Neill just recently decided to get involved by participating in a new initiative. The athleticwear brand teamed up with organization Parley for the Oceans to collaborate on new programs that will help decrease pollution in the oceans.
Parley for the Oceans is an organization hat focuses on raising awareness on the waste and plastic materials that are continually hurting our environment (oceans in particular). The partnership comes as a suitable fit for both brands. The aim for both companies is to ensure that consumers understand that immediate action is necessary to help improve the quality of our oceans. “It is taking action to create change in the way we think and how to use plastic materials,” said Willem Haitink, chief executive of O’Neill. Teaming with a brand that understands the importance of clean oceans was a logical choice for Parley. “Our coasts are under constant threat, and no group is as aware of it as the surfing community,” said Cyrill Gutsch, founder of Parley for the Oceans. The alliance will include O’Neill creating garments from organic materials. The use of organic materials will start Spring 2016 with the production of organic yarns made from bionic yarn.
Jack O’Neill founded the California-inspired brand in 1952. His initial vision included producing functional, innovative gear and apparel for surfers. The brand currently offers wetsuits, snow outerwear, lifestyle apparel, accessories, gear, and more. The company size ranges from 201-500 employees. The company is currently headquartered in Santa Cruz, California.