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​&Other Stories launches first bridalwear collection

By Vivian Hendriksz

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Fashion

London - It seems as if the affordable bridalwear trend is here to stay, with &Other Stories joining an increasing group of high street retailers in offering accessible wedding gowns and bridesmaids gowns to the masses.

&Other Stories has designed a special capsule collection for the upcoming wedding season Spring/Summer 2017 which features a number of suitable gowns in an array of soft pastels, whites and creams. The collection, which is set to launch this week both online and in stores, features gowns with a classic silhouettes which adds to the dresses functionality to ensure they can be worn to any occasion in addition to weddings

"The idea of treasuring your wardrobe has always been a part of the stories philosophy. We want our designs to become a fixed of your wardrobe, and accompany you for several seasons," said Caroline Björkholm, Head of Creative Lab & Other Stories in a statement.

"With this collection we highlight the the occasion dress, for weddings in particular, each of which is so versatile that they can easily become a wardrobe favorite." Prices for the collection are set to range between 59 pounds and 105 pounds.

During the month of May FashionUnited will focus on bridal wear. For all articles on bridal wear, click here.

Photos: Courtesy of &Other Stories

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