Primark launches festive emoji app

Primark has launched its own “keyboard” for the festive season featuring Christmas-themed emojis including novelty jumpers, gingerbread men, Santa hats, Christmas trees, candy canes, and its signature brown paper shopping bags bursting with presents.

The free app which is available on iOS and Android devices was developed in partnership with Snaps, a technology business specialising in keyboards, iMessage stickers and chat bots, and allows users to insert Primark icons into any iMessage/MMS or Facebook message.

The festive keyboard features fun icons and stickers, as well as animated gifs such as sparkling Christmas trees and glittery party dresses.

Primark head of digital communications Olly Rzysko said: “Christmas is the time for giving and we wanted to give our fans the opportunity to make their messages much more festive in 2016. It’s simple, it’s easy, and it’s free and really captures the emotion and fun that surrounds the most wonderful time of the year.”

The launch follows the introduction of themed stickers within Apple’s iOS 10, which allows iMessage users to send third-party created stickers. Primark is one of the first retailers to offer one, along with H&M who did it for the launch of its Kenzo collaboration. Other brands who have offered stickers includes Nintendo for Super Mario Run, Pac-Man, and Starbucks.

Images: courtesy of Primark