Proenza Schouler White debuts with pop-up at Fred Segal Sunset

Historic American retailer Fred Segal is launching the first-ever space dedicated to the Proenza Schouler White Label (also known as PSWL), a line from the Proenza Schouler dedicated to creating elevated basics. The pop-up will be active at Fred Segal’s flagship location on Sunset Boulevard through Mar. 31, 2020.

Proenza Schouler White debuts with pop-up at Fred Segal Sunset

According to an announcement from the Southern California retailer, the space will be an immersive representation of the line and include branded fixtures and a window installation featuring the season’s signature graphic prints.

The Fred Segal pop-up showcases the Pre Spring 2020 collection from PSWL, which evokes a fresh, elevated approach to the relaxed, intimate wardrobe of necessities—which also comes at a more accessible price point compared to Proenza Schouler’s ready-to-wear collections.

Proenza Schouler White debuts with pop-up at Fred Segal Sunset

The latest collection ranges from 195 USD to 1,250 USD and features double-faced cashmere coatings, bonded leathers, washed poplins, and more.

Proenza Schouler White debuts with pop-up at Fred Segal Sunset

Fred Segal Sunset is located at 8500 Sunset Boulevard in Los Angeles, CA.

Images: Courtesy of Fred Segal

 

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