Reformation offers LA factory tours to the public

Sustainable fashion line Reformation just announced that it will be having factory tours for its Los Angeles location. Showcasing its transparency in this industry, the brand just started holding tours starting this past Saturday, April 22.

The tours will serve as a way to show customers the behind-the-scenes of the sustainable part of Reformation. “There’s certain ideas and feelings and thoughts that come to mind when [people] think of factories,” Yael Aflalo, founder of the brand, told WWD. The tours will be at downtown Los Angeles where the company houses approximately 300 factory workers. The brand will show off its green practices as well as how the company reduces waste in the apparel industry.

A post shared by Reformation (@reformation) on Apr 22, 2017 at 11:57am PDT

Currently, Reformation is one of the standout eco-friendly brands. The company, which is now aiming to be 100 percent transparent with its customers, already shares its sustainable practices through its online site. The factory tours add an extra way for customers to observe factory workers that specialize in sewing, patternmaking, and cutting. After kicking off this weekend, the tours will be offered once a month for anyone who wants to sign up.