Italian fashion brand Roberto Cavalli recently just revamped its online presence. The brand launched with an e-commerce store that is available to shoppers in the US and the UK.

What differentiates the re-launch from its previous site is the brand’s newly operating pay-and-collect system. Through the site, customers can find the items of their choice online and then find the nearest store for pick-up. This serves as a way for the brand to be more reactive to emerging shopper habits. “It is a full responsive platform adapting to the habits of modern users, who ever-more frequently prefer connected mobile devices to get the news and purchase,” Renato Semerari, chief executive officer of the Cavalli Group, told WWD. This way, the website can now serve as more interactive element for Roberto Cavalli shoppers.

In addition, the website will also have more content that delves into the brand’s history and key players. The website will have an extra section dedicated to creative director Peter Dundas, highlighting behind-the-scenes information. The website will also release other engaging content for its users. “This will give clients across the world the change to follow the shows live, discover the behind the scenes, and browse online the entire [collections],” Semerari told WWD.





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