Salvatore Ferragamo launches online in the U.S.
By Sara Ehlers
Oct 14, 2016
Italian luxury goods brand Salvatore Ferragamo has just made a huge digital change. For the first time, the Florence-based brand has launched ready-to-wear online for the U.S.
This showcases the brand’s first expansion into the U.S. through its ecommerce site. The brand sold its accessories online internationally previously, however this will be the first time Salvatore Ferragamo is introducing apparel to online users in the U.S. It is likely that how well the ecommerce site does in the U.S. will ultimately have an effect on other markets in the future. It’s not uncommon for many fashion businesses to have an area serve as a test for the brand before developing or expanding further.
Regardless, this proves as a positive move for the Italian brand. Established in 1927, the brand has grown into an incredible name in fashion. After making a name for itself as a high-end designer, Salvatore Ferragamo mostly for its quality goods and sophisticated apparel. The site will now allow U.S. shoppers to buy the entire collection online at shopthelook.ferragamo.com.