Selfridges debuts Designer Studio

Last week Selfridges unveiled the first phase of its new Designer Studio. As part of the 100,000 square foot Studio project, the space joins the Body Studio, the Denim Studio and Contemporary Studio on the store’s Oxford Street third floor.

Unique boutique destinations from JW Anderson, Vetements, Christopher Kane, Marni and Joseph are merchandised next to international brands such as Maison Margiela, Undercover, Toga, Jacquemus and Craig Green and new names Dilara Findikoglu, Richard Malone, Le Kilt, and Puma x Fenty.

A series of interior fittings designed by various creatives including Anna Lomax, Gary Card and Patternity will also house a range of concept spaces designed to merge the worlds of contemporary art, music and culture. There is a T-Shirt Shop showcasing niche brands selected in partnership with Hong Kong retail conglomerate, i.t including: Copson, Life’s a Beach and Tennesse Thomas’ The Deep End Club.

In addition, the onsite Book Shop will feature a specialist mix of photography, fashion and art tomes alongside magazines and collectibles.

When the space is completed it will provide a new home to over 60 international labels, 22 new labels and five shop-in-shop concepts.

www.selfridges.com

Photo credit: Selfridges