SS18 Key Womenswear Print Directions

Trendstop's print team bring you the latest concepts that will be informing the womenswear market into Spring/Summer 2018 and beyond. Our experts have analysed the designer collections hitting the London, Milan, Paris and New York catwalks to bring you the essential print, pattern and surface looks that will be inspiring your next collection. Our comprehensive womenswear overviews and catwalk galleries evaluate each trend's commercial value and longevity, giving you the best possible basis for your decision making.

This week, FashionUnited readers get an exclusive look at three print and pattern directions that will be key to the SS18 season. The Expressionist Statement introduces a freehand, artistic appeal to print while an ethnic influence refreshes summer's staple tropical themes in Ethnic Tropical Florals. Traditional patterns are given a contemporary twist as Plaid Play explores a youthful approach to classic tartan and check.

The Expressionist Statement

SS18 Key Womenswear Print Directions

Art studio canvases are the inspiration for spontaneous prints with an expressionist feel. Bold brushstrokes and painterly daubs are applied with a vibrant hand while blurry watercolour washes offer a softer, colour-diffused finish. Scribble prints introduce a modern urban graphic element ideal for athleisure applications.

Ethnic Tropical Florals

SS18 Key Womenswear Print Directions

Tropical florals are updated for SS18 with an ethnic approach. Flowers, stems and pods in high summer brights contrast against white, charcoal and navy backgrounds for a strong monochrome look. Day dresses are given a modern-romance aesthetic while printed denim variations look especially new.

Plaid Play

SS18 Key Womenswear Print Directions

Traditional plaids and checks are hyped up for SS18 with a more playful palette. Heritage patterns are re-energised as bold three-tone Madras and tartan play with scale to create a statement all-over look. Matching accessories further amplify the contemporary effect.

Exclusive Offer

FashionUnited readers can get free access to Trendstop's Fall Winter 2017 -18 Print on the Catwalks report, a curated overview of the season's key print an pattern themes from the top international designers. Simply click here to receive your complimentary report.

SS18 Key Womenswear Print Directions is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

Images courtesy of Trendstop, left to right: all Lemaire, A Detacher, Calvin Klein, Sachin & Babi, Baja East, Jason Wu, MSGM, Marni, Hermes, all Spring Summer 2018.





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