- Kristopher Fraser |
Stella McCartney has spent years transforming menswear to be suitable for the likes of female vegan luxury fashion lovers. For those men who have always loved her brand and her work, and who also want vegan approved luxury goods, your dreams have finally come true. The designer has announced today at Pitti Uomo that the long-rumored plans of her doing a men's wear line are true.
The line will debut on November 10 in London alongside her women's collection, which is usually presented in May, but the designer has decided to move to a see-now-buy-now schedule, with the show taking place just before the clothes go on public sale. The men's wear will be sold a month after its debut hitting stores in early December.
“The desire to marry the Stella woman to a man has been inside me since the very beginning,” said McCartney when she announced the news.
"My time on savile Row inspired so much of what I do, and it feels like the right moment to talk to men and give them what they deserve. I want to deliver to men what I deliver to women," she went on to say.
Stella McCartney to unveil men's collection in November
The menswear will be leather and shearling free, with a full collection including suits, separates, outerwear, and accessories. Eyewear is also in the works.
Here is what is unique about the collection though, unlike her women's wear which follows the traditional fashion calendar, the line will be shown with Stella McCartney pre-collections instead of on the traditional men's wear schedule. The line will be called something like Collection One and Collection Two, versus fall/winter or spring/summer. It will be sold to wholesalers a few months before it is shown to the press and public. The idea behind this is that men shop differently from women, and if they see something they like they want to get it immediately.
It's been a busy time for McCartney. Her latest fragrance POP is set to launch in July, in addition to her first swim wear collection. In August, her collaboration with Adidas for Team GB will make its debut for spring/summer 2016 at the Olympic Rio games. This men's line is just the next jewel in her crown.
photo via Stella McCartney website