Styling service Stitch Fix just announced news that its vamping up its offerings. The San Francisco-based company just added several new brands aiming at a new contemporary market.

On Tuesday, August 22, the company added over 100 new brands including Helmut Lang, Kate Spade New York, Theory, and many more. These brands consisted of higher tier price points than what Stitch Fix currently offers. Ranging from approximately 100 to 600 dollars, according to Fashionista, the new items move Stitch Fix into a more luxurious styling genre. According to the publication, the new offering came form customer demand. Noting that customers were willing to spend more for clothes they want, Stitch Fix decided to bring in higher-priced brands.

So far, Stitch Fix has been emerging as a styling service. The app allows for customers to fill out an online personality style quiz that will let stylists choose and select clothes. Available for men and women, the curated experience is one way to make shopping efficient and convenient for customers. With the new price points, it seems that the company can now reach a broader range of customers.





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