• Home
  • News
  • Fashion
  • Target and Burberry settle dispute over check pattern

Target and Burberry settle dispute over check pattern

By Robyn Turk

loading...

Scroll down to read more

Fashion

Burberry and Target have made peace over a trademark dispute. Earlier this year, Burberry initiated a lawsuit against Target Corporation and Target Brands, Inc. over a dispute regarding the British brand’s famous check pattern. Burberry accused Target of selling products across numerous categories that infringed on the check trademark.

After a cease and desist letter in 2017, Burberry’s lawsuit issued in May sought damages worth up to 2 million dollars and an injunction preventing Target from continuing to sell products that infringe on the trademark.

Burberry had argued that Target’s history of fashion brand collaborations in limited edition collections would insight a risk of consumer confusion, thus removing a level of exclusivity around Burberry’s signature pattern. Burberry had accused Target of “repeated, willful, and egregious misappropriation of Burberry's famous and iconic luxury check trademarks,” according to Retail Dive.

The federal case was heard last week in the Southern District of New York. Both parties agreed to dismiss the case, though neither have shared why they reached this decision.

Burberry has held its signature check mark to a high esteem, not hesitating to go after knockoffs of its trademarked patten. In the past, Burberry has gone after J.C. Penny, Body Glove and TJ Maxx for trademark infringement. The brand received much heat recently when it admitted to burning unsold products to keep an image of exclusivity.

Photo: Burberry Facebook

Burberry
Target