Versace launches 7 bags for 7 cities

For those of you who have been interested in customizing a Versace bag, now's your chance.

The luxury Italian fashion house has launched a competition called 7 bags for 7 cities today, where participants can customize limited editions of the brand's Palazzo Empire bag to pay homage to seven cities around the world. The cities are Beijing, Hong Kong, Milan, New York, Sao Paulo, Tokyo, and Paris.

The goal for this competition is to put consumers at the center of everything, making them an active participant in the design process.

To compete, participants have to take a photo of an iconic building or unique movement in their respective cities, and submit the image on the contest's website palazzoempire.versace.com by May 16. Versace's design team will pick the best image from each city, which will then be used to create seven personalized bags limited to ten pieces each. The bags will be available at Versace boutiques in the seven cities.

In addition, the winners of each competition will be flown to Milan to attend the Versace spring/summer 2017 runway show.

photo:courtesy of Versace