- Justine Browning |
Discount shopping chain Walmart is continuing to expand it’s fashion inventory with yet another high end brand partnership.
The retailer has teamed with Lord & Taylor to host the 200-year-old brand’s online flagship store through Walmart.com. The chain acquired Modcloth and Bonobos last year.
The Lord & Taylor web store will feature items from an array of brands, including Lucky Brand and Tommy Bahama. The clothing, which will include wear for men, women and children will be updated daily.
"As part of... our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience,” Denise Incandela, head of fashion for Walmart e-commerce, said in a press release. “The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response. The next step is the launch of the Lord & Taylor flagship store."
The collaboration comes after it was announced that the iconic Lord & Taylor flagship store on New York’s Fifth Avenue is set to close at the end of the year.
"This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence," said RJ Cilley, SVP of digital at Lord & Taylor, in a statement. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection."