Wrangler's new moisture-wicking denim

Just in time for summer, Wrangler has come up with the most genius denim invention since actual jeans: moisture-wicking denim. Their new Cool Vantage jeans are designed with sweat-control technology and cooling benefits woven into the fabric that don't wash out over time. It's a fantasy finally come to life with denim being an eternal staple in the American wardrobe, but sometimes a bit too hot for summer.

The jeans will be offered in both a regular and slim fit. “Over the past several years, there’s been an enormous amount of energy and focus devoted to ensuring Wrangler is incorporating cutting-edge technology into apparel so we can meet the needs and desires of our consumers – a group of men that require their jeans put in a hard day’s work, too,” said Allen Montgomery, vice president and general manager of Wrangler Specialty Apparel. “As a result, with Cool Vantage we’re filling a void in the marketplace for a jean that keeps them cool, dry and comfortable.”

The price point for the jeans is 50 dollars, and they will be sold on wrangler.com, and in specialty stores come June. This new style will be the latest in Wrangler's Premium Performance Apparel line, which currently includes the Advanced Comfort jean, a stretch denim style released in 2013. Finally, a pair of jeans that are truly perfect for summer have arrived.