- Kristopher Fraser |
As Coach attempts to rebound back to its glory days, they have added to their communications team. Caroline Deroche Pasquier has been named Senior Vice President, Public Relations and Global Communications, and Jo Baldwin has been named Vice President, Global Head of Creative Studio.
Coach CEO Victor Luis was quoted saying to WWD that the appointments are Coach's "latest steps taken to broaden [their] organizations capabilities." The two will be responsible for the brand's messaging and focusing on their heritage as America's house of leather.
Pasquier is the successor to Jason Wesfield, who left the company back in May 2014. She arrives at Coach from her most recent position at LVMH Moet Hennessy Louis Vuitton, where she was Communications Director for Givenchy. Prior to that, she served as International Press and Public Relations Director for Louis Vuitton. Pasquier will be reporting to Luis and Coach's Creative Director Stuart Vevers.
Baldwin was previously head of executive creative direction at net-a-porter.com. She has also stints on her resume at the British editions of Vogue, Harper's Bazaar, Elle, and Glamour. Baldwin's role is a newly created one for the company, and she will be responsible for all image-led creative content including social media, print, and packaging.