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DSW announces reshuffle of key executives

By Prachi Singh

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DSW has announced the promotion of several key executives effective February 2, 2015. Carrie McDermott, currently Executive Vice President, Sales and Operations, will be appointed Executive Vice President and Chief Operating Officer. McDermott has been at DSW for more than eight years. In addition to her current responsibilities for Stores, DSW.com site operations, and the Shoephoria call center, she will assume the responsibility for marketing.

Commenting on the reshuffle, Mike MacDonald, President and Chief Executive Officer, said, “These changes are being made to strengthen the company's organization, establish a single pyramid in charge of all customer touch points, increase bench strength, and balance workload in those parts of the organization that are undergoing significant change.”

Bill Jordan, currently Executive Vice President and General Counsel, will be appointed Executive Vice President and Chief Administrative Officer. In his nine years with DSW, Jordan has taken on increasing responsibilities and has demonstrated strong management skills over a diverse group of functions, including legal, real estate, and human resources. He now adds information technology to his portfolio of responsibilities.

Roger Rawlins, Executive Vice President, Omni-Channel will be appointed Executive Vice President and Chief Innovation Officer. In his nine years at DSW, Rawlins has served as Controller, General Manager of DSW.com, and most recently has led our omni-channel initiative. The scope of the new Innovation Office will be expanded to include strategic planning, innovation, and project implementation.

Harris Mustafa, Executive Vice President, Supply Chain, will be appointed Executive Vice President and Chief Supply Chain Officer. He has been at DSW for more than eight years.

carrie mcdermott
DSW