- Sara Ehlers |
Los Angeles - Vintage clothing brand ModCloth has been making major steps to building out the label’s name. By adding on three new executives, the company plans to focus largely on the expanding the brand’s retail presence.
The three new hires also include two new positions for the company. The two roles include directing retail expansion and also focus on an “international presence” with their brand’s expansion, according to WWD. The expansions will include ModCloth’s product lines for bridal, accessories, intimates, and home goods. The three new hires all have different areas of focus, however are all geared towards one main goal: retail presence and expansion.
Elizabeth Cooksey fills one of the new roles as vice president of stores and retail operations. Her past experience includes working with fashion brands such as Nike, Urban Outfitters, Anthropologie and more. Mary Alderete also joined the ModCloth team as the brand’s new chief marketing officer. Reporting directly to Matt Kaness, chief executive officer, Alderete’s roles focus on marketing and brand creative organizations. Her knowledge in this area comes from her past work at Levis Strauss & Co. and True Religion. ModCloth’s third hire for the new retail focus was Mike Janover as vice president of marketing. He will handle overseeing customer acquisition and retention and report to Alderete. His past work includes Yahoo! and CBS Interactive. Together, the three new executives will have the dire task of leading ModCloth into successful, substantial growth.