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Rue 21 re-appoints Michael C. Appel as CEO

By Marjorie van Elven

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r21 Holdings Inc, owner of American fast fashion brand Rue 21, has appointed Michael C. Appel, currently Chairman of the company’s board, to the role of Chief Executive Officer effective November 12, 2018. This is Appel’s second time in the role, as he served as the company’s interim CEO between October last year and June.

He is succeeding Laurie van Brunt, who resigned from the roles of president and CEO, which she held since June. According to a company statement, van Brunt’s departure has a mutual decision.

“The board of directors of Rue21 has asked Michael Appel to re-assume the senior leadership of the Company as Chief Executive Officer on a permanent basis. Our decision is based on the progress made under Michael’s leadership as Interim CEO, his successful recruitment of senior leadership, and retaining key management”, said the company’s board in the statement.

Rue21