Sara Blakely returns to original company Spanx Inc.
By Sara Ehlers
Mar 1, 2016
Spanx Inc., body and shapewear apparel line, is undergoing a new change in executive officers. Jan Singer has decided to leave her role of chief executive officer for Spanx, Inc. Taking her place will be original founder and owner of the company Sara Blakely.
Blakely is returning to the company she founded to have a more direct role on the brand’s product. Although Blakely was always tentatively involved in the company, she wasn’t completely hands-on with the merchandise. By returning to Spanx, Blakely is hoping to become more involved in development for the brand. “I’m excited and energized to be closer to product innovation,” she told WWD.
Spanx is currently sold at various retailers including Nordstrom, Neiman Marcus, Saks Fifth Avenue and more. The brand has become incredibly popular for body shaping, intimates, hosiery, and more. Spanx has 10 operating stand-alone stores at the moment spread globally. The company, since its establishment 16 years ago, currently accounts for 746 million dollars in sales according to the NPD Group, as reported by WWD. With Blakely back in the picture, her focus is to bring on new ideas for the customers.