Creativity, Meet Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful.

Schanel Bakkouche, founder and creative director at SFB Creative, as well as editor and stylist for Vogue International Publications, says: “Data can provide access to key market insights that allows a creative director to focus on what’s important to the customer.”

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