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Creativity, Meet Data

By Joshua Williams

Mar 18, 2021


Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful.

Schanel Bakkouche, founder and creative director at SFB Creative, as well as editor and stylist for Vogue International Publications, says: “Data can provide access to key market insights that allows a creative director to focus on what’s important to the customer.”

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Schanel Bakkouche