Shifting the Sustainability Mindset

Sustainability in the fashion industry is the topic du jour, and rightfully so. The adverse effects of fashion on our environment and on humans themselves cannot be overstated.

Maria Soubbotina, a graduate student and research assistant at Parsons School of Design, focuses her time on parsing how people use language as it pertains to fashion and retail. She says, the pandemic has begun to shift the language around sustainability towards the effects on the individual. For example, the extent of the impact that chemicals and dyes used to create clothing have on our skin.

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