6 consumer trends retailers can expect for rest of 2024 and beyond

As 2024 unfolds, retailers have shifted from recessionary expectations to a more hopeful outlook. However, there is a gap between consumers' expectations and retailers' current capabilities and as stores evolve they must place increased focus on one-to-one connection and experiential aspects. Nikki Baird, VP Strategy and Product at retail tech provider Aptos, walked us through some of the big takeaways from the recent Aptos Engage summit during which she presented the latest trends to a select gathering of retailers and brands.