- Sara Ehlers |
Los Angeles - Iconic sneakers brand Adidas has recently unveiled plans for expansion. The newest endeavor for the shoe brand involves a flagship that is set to open in London on Oxford Street.
The store will be Adidas’ biggest flagship yet in London, according to WWD. “This store will be our flagship retail space in the heart of London’s busiest shopping street,” Roland Auschel, who is in charge of Adidas’ global sales, told the publication. The property, owned by Grosvenor Britain & Ireland and Stow Capital Partners per a joint venture, will span over 43,000 square feet.
The store acts as only one part of the brand’s growth strategy. Within the next five years, Adidas plans to expand more across key cities. These cities include two of the US fashion capitals including both New York and Los Angeles. International cities for expansion include Paris, Shanghai and Tokyo. The plans for new, high-quality shops is all part of Adidas’ new business plan. “Adidas’ investment is a vote of confidence in the West End’s potential for growth,” executive director at Grosvenor Britian & Ireland told WWD.