Bezar.com proves not to be Fab.com 2.0

Bezar.com will be launched today, and guess what, it’s not a reboot of Fab.com. While there are similarities between Bezar.com and Fab.com, founder Bradford Shellhammer has created a site that is more elevated that will really be able to appeal to more upscale clientele from the beginning. Shellhammer is taking everything he learned from his first go-around with Fab.com and applying it to Bezar to ensure that this will be a more successful endeavor.