Boohoo.com opens first pop-up shop in New York

Online fashion retailer Boohoo.com has opened its first physical store in New York, offering its customers direct access to its product range to celebrate the brand\'s relaunch in the US.

The British e-tailer will operate a pop-up store on 462 West Broadway, which is set to remain open every day over the next three weeks, from 11 am to 7 pm.

The pop-up shop will offer 8000 selected items for men and women and will feature collection previews, VIP evenings and music sessions for selected customers who engage with the brand via its social media platforms.

Carol Kane, Boohoo.com joint chief executive told Retail Week the reason behind their decision to host their first pop-up store in New York was because the “the American market continues to be a key focus for Boohoo.”

“We want the consumer to be able to experience our brand first hand and at the pop-up visitors will be able to touch and feel the product and order straight from site.” Customers will also be able to order items online and have them delivered to the store for local pickup.