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Canada Goose opening stores in New York and Toronto

By Kristopher Fraser

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Retail

Luxury outerwear brand Canada Goose is expanding their brick-and-mortar presence. After growing their e-commerce presence last year, they will now be opening two new stores in New York City and Toronto.

The store in New York City is slated to open at 101 Wooster Street in SoHo. Notable brands in the SoHo neighborhood include Chanel, Prada, Louis Vuitton, Fendi, Burberry, and Marc Jacobs.

Across the border in Canada, Canada Goose will be opening a store at The Yorkdale Shopping Center, Canada's fourth largest mall, which is home to over 250 stores including Coach, Moncler, Ted Baker, and Holt Renfrew.

“Having a store is important for brands, and for Canada Goose it’s really the next step in our evolution,” CEO Dani Reiss told WWD.

According to Reiss, the e-commerce push that Canada Goose made last year proved to be very successful. The stores will help the brand build their presence and foundation in America. While Canada Goose doesn't release sales figures, their revenues have increased 450 percent over the last five years.

The company said that shoppers will get the full assortment “of every seasonal collection with the largest variety of colors and sizes anywhere in the world, enabling consumers to find the perfect product for any adventure they seek or element they face.” Special collaborations will also be showcased in the store.

The planned space for the store is 4000 square feet. Rather than taking the traditional sales associate approach, Canada Goose is hoping to turn their employees into brand ambassadors through experiential learning.

Photo:canada-goose.com

Canada Goose