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Fort Myers-based Chico's has launched chicosofftherack.com, a new e-commerce outlet site, featuring the bold patterns and colors Chico's is known foor. The new site gives customers 24/7 access to the same exclusive styles available at Chico's Outlet locations, and provides a digital storefront for customers of Chico's Outlet brand.

"Our customers tell us all the time that they would love a way to have that wonderful experience of finding something really special, as they do at Chico's Outlets, whenever they'd like," said Lori Shaffer, senior vice president, Outlets & Corporate Store Operations. "Today, customers expect access to information, instant gratification, and to shop when they want and how they want. We want to give them exactly what they are asking for: our unique, fun, style."

The site, which sells exclusive product, was built to easily navigate on any device. "We did a tremendous amount of research to understand what our customer is looking for from us in the digital space, and we are confident that this new site will meet their needs," said Shaffer. "They will be able to find styles they love, discover new looks, and purchase them with ease, from anywhere."

As the retail landscape is being taken over by more e-commerce, Chico's couldn't have selected a better time to take their outlet chain digital. With the Christmas holiday gearing up, and Americans getting ready to spend, this will certainly help their bottom line.