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Curve finally opens at Platform

By Sara Ehlers


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Los Angeles - After announcing that it would open a location at Platform years ago, Curve’s retail store is finally here. The flagship just opened at the shopping plaza this week.

The luxury shop is known for its fashion forward lifestyle clothing. Currently, the brand has retail spots in Los Angeles, New York, Miami, San Francisco, and Malibu. The store is currently 7,000 square feet and is located near Soulcycle. The interior was designed by designer Tom Dixon, according to Racked LA. The inside includes marble details, white fluorescent lighting, mirrored fixtures, and more. The overall inside of the boutique reflects a minimalist, modern aesthetic. In matching with the brand, the decor has a sophisticated feel to it.

Curve offers contemporary womenswear clothing with an edge. The boutique at Platform will offer bodysuits, jackets, jeans, bags, knits, lingerie, shoes, handbags, dresses and more. Prices for the high-end boutique range from about 185 dollars up to approximately 1,757 dollars. Established in 1997, the timeless brand was founded as a specialty boutique. Currently, the brand’s headquarters are located in Los Angeles.