- Dale Arden Chong |
Direct-to-consumer brand Everlane, known for its classic and affordable basics, has opened up its first permanent storefront in Los Angeles on Abbot Kinney.
As the latest of the brand’s brick-and-mortar locations to join the map, the Abbot Kinney location features large glass windows, an arch leading to fitting rooms, and a custom mural on the side of the building that reads “Forever,” by San Francisco-based artist Barbara Stauffacher Solomon.
Everlane is also introducing a new feature known as Save My Spot. With Save My Spot, the company will alert customers with a text message to notify when their fitting rooms are ready, in order to create a seamless browsing experience while they wait.
Everlane opens first store in Los Angeles
In celebration of the newest Everlane location, the brand has created 100 percent LA T-shirts that will be available at the Abbot Kinney location, with proceeds going to the ACLU.
Before opening the Abbot Kinney location, Everlane hosted a number of pop-up shops and concept stores in Los Angeles, such as a denim-focused shop when they first entered the category, and more recently with its Tread by Everlane store to introduce its first sneaker.
Everlane’s Abbot Kinney location is open now at 1101 Abbot Kinney Blvd. in Venice, California.
Images: Courtesy of Everlane