- Robyn Turk |
Foot Locker is introducing America to the Power Store. The concept functions as both a store and an activation space to support community events. Foot Locker has already launched the retail concept in London, Liverpool and Hong Kong.
The first U.S. Power Store opened in late January in Eastpointe, Michigan, and the retailer has plans to open at least a dozen more throughout the year.
Locations dubbed Power Store are intended to function as a hub for local sneaker culture, art, music and sports. The new Michigan location houses an activation space to host events and activations.
It encompasses over 8,500 square feet and includes a women's shop-in-shop a Kids Foot Locker, as well as footwear, apparel and accessories for men, women and kids.
"It's our goal at Foot Locker to bring the excitement of sneaker culture to local communities around the world, and that's what our new Power Store model is all about," said Frank Bracken, VP and GM of Foot Locker, in a statement. "We're focused on creating immersive brand connections that are authentically tied to the neighborhoods they serve."