H&M's online shopping makeover

Swedish fast-fashion giant, H&M is stepping up its online shopping game for US customers. The e-commerce makeover comes just weeks after H&M was ranked as the most popular online fashion retailer in a internet data search conducted by SEMrush.

Notable changes for the US shopping experience includes a ‘visual search’ feature which allows shoppers to search for items sold at H&M by uploading a photo, either by taking one themselves of a style the like, or from any social media outlet. Another new feature, ‘scan and find’ lets in-store shoppers scan the price tag of any item in the store to check for size or color availability in another H&M location near them. Also worth noting is the ‘rate and review’ function, which shows both in-store and online shoppers reviews on individual products listed by other customers.

H&M has now joined the growing list of e-tailers with a lookbook feature for shoppers as well. The ‘inspiration gallery’ showcases pictures of fans around the world wearing H&M pieces submitted via social media using the hashtag #HMxME.

Co-ordinating my new beaut @hm cord suit with London’s tourist locations. I have always loved this city so much and so glad that blogging has opened up opportunities for me to visit the city regularly. I feel like the city suits me #hmxme #hmgallery #travellondon

A post shared by K A T I E P E A K E (@thesilvermermaidxo) on Aug 15, 2018 at 9:58am PDT

Back to School just got easier! I shopped @hm_kids for the BEST pieces to create a Fall Capsule collection that will take your babes from school to weekend in comfort and fashion. Tip of The Day: Do your BTS shopping in one spot and buy pieces that all work interchangeably - Our Fall Colour Story is full of khaki, beige and navy which means I have TONS of options for new looks by switching up tops and bottoms. I’ll be posting new looks everyday for the next 7 days but because I couldn’t keep you waiting I gave you a little sneak peak- SWIPE and tell me your fav look! BTW, run…don’t walk…because starting NOW until Sept 3rd H&M is 20% off all kids online and in store. It’s time to stock up! #ad #HMBACKTOSCHOOL #HMxME #HMOOTD • • • • • #kidfashion #kidsmodels #kidsfashionblog #childrenfashion #kidsstyling #kidsfashionblogger #kidsstyles #kidsstylishoutfits #stylekids #kidsstuff #fashionkid #trendykids #fashionkidz #kidsmodel #instakidsfashion #kidsfashionbook #stylishkids #kidstyle #kidsfashionforall #kidsstyle #kidsfashionistamodel #kidsstylezz #trendykiddies

A post shared by Vanessa Giuliani (@mommunity_) on Aug 16, 2018 at 4:03am PDT

picture: pexels.com