Inside Bloomingdale's, Kuwait
After the success of the Dubai store, which opened in 2010, Bloomingdale's opens its second international location in Kuwait. The store has a women's only format, with 93,000 square feet spanning over three levels.
Digital merchandise displays are featured heavily throughout the store, and a 46-foot-high digital tower informing shoppers of the latest arrivals. Furthermore, there is an emphasis on curated product placements, allowing shoppers to discover alternative options.
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