Inside Obsess, the platform bringing VR to digital retail

With the fashion industry constantly evolving around the world of technology and social media, the way consumers are shopping for products is changing, too. Platforms like Instagram have shifted from being the destination to discover new labels and products, but they’ve now become an avenue for consumers to shop directly from a brand or store’s account. Obsess—which is incorporates virtual reality into the retail experience with its virtual stores—is taking digital retail a step further.