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Jay-Z recreates old apartment in retail pop-up

Retail

Jay-Z recreates old apartment in retail pop-up

By Sara Ehlers

Jun 28, 2016

Los Angeles - In an attempt to recreate his old apartment, rapper Jay-Z has debuted a concept space in timing with his newest album release. Partnering with Roc-A-Fella Records co-founder Kareem "Biggs" Burke, Jay-Z has decided to style the temporary space as similar as possible to his old apartment in Brooklyn.

The small space is decorated with posters, graffiti, and nostalgic elements of the 90's. The interior is cluttered with photos and frames all over the walls including photos of other various musicians within the rap industry. The space also highlights a collection of tee's that are meant to be paired with the artist's music, specifically Jay-Z's "Reasonable Doubt" album.

The merchandise retails from approximately 30-140 dollars. The clothing at the pop-up also consists of apparel and tee's from Hova as well as a collaboration with denim label Fourth of November. Additionally, the concept space also serves as a celebratory mile stone celebrating the 20th anniversary of his "Reasonable Doubt" album. Because of this, the space looks more similar to an apartment and serves also as an art installation. Currently, there are no set dates for how long the pop-up space will be open.