- Kristopher Fraser |
Walmart.com and Lord & Taylor have announced that the companies will begin to roll out the new Lord & Taylor flagship store on Walmart.com in the coming weeks. The flagship, which will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, will be part of Walmart.com's broader fashion destination.
"As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response," said Denise Incandela, head of fashion at Walmart U.S. eCommerce. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers."
The Lord & Taylor flagship store will feature women's, men's, and kids' clothing, in addition to shoes, handbags, accessories, and jewelry, that will be updated regularly. Customers can shop by category or shop by brand. Orders over 35 dollars will be eligible for free two-day shipping.
"This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence," said RJ Cilley, senior vice president of digital at Lord & Taylor. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands."
Walmart.com's new fashion experience will consist of two shops: Everyday Brands and Premium Brands. To distinguish Walmart.com's premium shop, a "Premium Brands from Lord & Taylor" header will run across each premium brand page. In addition to the categories offered by Lord & Taylor, Walmart.com's broader fashion experience will also feature watches, luggage and travel, seasonal shops and premium beauty.
It's been a good month for Walmart and forming new business ventures. The company recently acquired Flipkart so they could begin expanding their business in India.
Lord & Taylor, which sold its iconic flagship store last year, is working on new ways to expand business focusing on eCommerce growth. The department store chain, which is owned by Hudson's Bay Company, announced the appointment of Vanessa LeFebvre as their new president this week. She will be charged with leading the company through new digital focused strategies.