Nordstrom expands its digital product offering to 1.5 million items

Nordstrom has expanded its digital product offering from 300,000 customer choices to more than 1.5 million.

The company said it expects its digital business to represent approximately 50 percent of its total sales moving forward.

The group will further evolve and integrate its Nordstrom Rack stores by better connecting physical and digital inventory to increase customer selection, it said.

Nordstrom Rack is set to contribute approximately two billion in incremental sales over the long-term, said Erik Nordstrom, chief executive officer of Nordstrom, Inc., in a press release.

To implement the new growth strategy, Nordstrom has rolled out its digital-first platform, Closer To You, which will gain more in-depth insights, acquire new customers, offer more choices, and deliver better service, the company said.

“We have a unique business model with two powerful brands, highly integrated digital and physical assets, incredible brand partners, and employees who are truly unmatched when it comes to their commitment to the customer,” said Erik Nordstrom.”Looking ahead, we are building on the strengths of our market strategy to fully unlock the potential of the digital-first platform we have created to serve customers better, gain market share and drive profitable growth.”

photo credit: Nordstrom press room