Retailers can expect 75 percent more social media messages this holiday season

‘Tis the season to be bombarded with social media messages. As social media becomes consumers’ favorite way to communicate with their favorite brands and platforms do their best to become shopping channels in their own right, retailers can expect a boom in the number of customers contacting them via social networks this holiday season. That’s according to a study by social media management company Sprout Social, which analyzed more than 2.9 billion messages across Twitter, Facebook and Instagram in the last two months of 2017 to forecast what retailers can expect this year.